Brand: ASIN#:B0031AI0VC Manufacturer:Pearson Prentice Hall
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Product Name : Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (2nd Edition)
This is the eBook version of the printed book.Marketing Metrics, Second Edition, is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, four leading marketing researchers show exactly how to choose the right metrics for every challenge. The authors show how to use marketing dashboards to view market dynamics from multiple perspe Read More »*Why don’t we show the price?
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Product Review : Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (2nd Edition)
| 6 of 6 people found the following review helpful  Every marketing professional should buy this book, By Amazon Verified Purchase This review is from: Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (2nd Edition) (Hardcover) I'm a career marketing executive with 13 years of experience currently working as a Director of Marketing and Analytics for a VC-backed firm. This book is invaluable to me at our firm as we take a deep dive into our own data and attempt to build custom metrics and KPIs. This book provides insightful frameworks into how intelligent metrics are mathematically constructed, along with discussing their assumptions and limitations.The writing is succinct, and the organization of this book appeals to one's intelligence and time. You don't have to read this book cover to cover! The table of contents in such a wonderful and simple fashion breaks down the book into the major subcategories of Marketing, such as Product and Portfolio Development. Each chapter first outlines and summaries major relevant metrics, and then discusses each in detail complete with theorems, assumptions, considerations, and weaknesses. Every intelligent, ambitious, and professional executive must... Read more 4 of 4 people found the following review helpful A reference any marketer should have on hand, By Midwest Book Review (Oregon, WI USA) - See all my reviews This review is from: Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (2nd Edition) (Hardcover) Objectivity is something hard to find, even in numbers. "Marketing Metrics: The Definitive Guide to Measuring Marketing Performance" is a guide to understanding the many measures of success in today's world and how to cut through spins and other word plays to best understand the real facts and numbers of business. It covers how to use these numbers to revise one's business strategy to meet these numbers, and the new and updated edition offers more facts and references to use in formulating one's own marketing plan. "Marketing Metrics" is a reference any marketer should have on hand. 5 of 6 people found the following review helpful  Good compendium of marketing metrics, By Tezza "Tezza" (USA) - See all my reviews Amazon Verified Purchase This review is from: Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (2nd Edition) (Hardcover) The book is both an overview and a detailed discussion of every marketing metric you'd ever want to know.I had studied some of the concepts in a business school course and throughout reading various literature, however it's nice to have the information all in one spot like a handy reference. Unfortunately the metrics don't apply well to new media - for instance there is only one metric for social networking. Probably a good follow on to this book would be the impact on smart phone apps, social networking, etc. etc. and relevant marking metrics. I gave it four stars because I think it's an excellent compendium but I wouldn't say the earth moved for me as a result of reading it. |
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Product Title : Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (2nd Edition)
Product Title : Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (2nd Edition)
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